There are penalties by Google for the purchase of links? If yes which are the penalties ?

[elitepronostic]

There are penalties by Google for the purchase of links? If yes which are the penalties ? When we buy links how to see if the site is considered as salesman of link by Google?

Thanks you

[linztm]

Really, Google can do whatever they want.  They have no authority to answer to when it comes to penalizing sites.  From past experience, buying links isn't the worst thing you can do... as long as you have sites with high DA linking to you as well.  If you don't then you're more likely to be penalized for having a lot of low quality links to you.

Buying links is never endorsed though, earning a good ranking through old fashioned hard work is by far the best way to achieve lasting results.

[johnshearer]

excluding paying for directories; paid links if penalized will just stop giving you juice. It is unlikely a developed site will have built its authority primarily on these...so just like real white hat links that go away so do paid links. In the long run not really cost effective.

[Lindsay]

Google tries hard to discount paid links so that they don't count. In other cases you might see a minus 10 penalty or worse. Google is also not opposed to stepping in with manual intervention, as was the case with JC Penney last year. Here is a page on paid links, directly from the horse's mouth.

[elitepronostic]

Ok thank you