Separate websites for 2 products in the same business?

[peteraitken]

I have a business that sells art. There are 2 distinct types of art on offer. In many cases, someone who is interested in Type A may also be interested in Type B.

Most search competitors that sell Type B, only sell Type B. As a result, they have a dedicated site for type B art.

Would I be better off separating my business into 2 dedicated websites or keeping them combined?

The site currently ranks reasonably well due to content, age and has some decent inbound links. Any help on this would be greatly appreciated.

Thanks, Peter.

[johnshearer]

One subdomain would be better; so you linkbuilding efforts would help Domain Authority.

Myart.com/typeA.index

Myart.com/typeB.index

You could create two landing pages specific to the genres of art and building links with exact anchor text to each. You could even build separate Facebook pages for each.

The main page could about your company or the artist, etc.

Good luck

[EGOL]

If I was building from scratch I would build one single site.  It gives you the opportunity to cross-sell, it gives you the opportunity for a large impressive site, and the site will collect links from two different types of art collectors - instead of just one.

The site currently ranks reasonably well due to content, age and has some decent inbound links. Any help on this would be greatly appreciated.

You are winning.  Do not change this.  It would be a huge mistake to tear off 1/2 of the site and place it on a new domain with no links and no authority.

[peteraitken]

Hi John, Thanks so much for answering my question. Exactly what I wanted to hear. I'll get down to separating sections on the site in an appropriate manner and keep moving forward.

[peteraitken]

Hi EGOL,

Thanks for your insight into my question. I'm new here but I've read some of your other posts on the Q&A forums and will continue to work hard on producing quality content while optimizing the site. I appreciate you taking the time to answer this, my first question.