Keyword analysis/optimization for blog sites (avoiding self cannibalization)

[MikeQ-BACC]

Hi there,

I work on a site that has regular blog and article posts (or at least, we're shooting for regular), and I'm trying to work on a fluid approach for keyword analysis and optimization. I am wondering...is it best to research new keywords for each new post? I am unsure of what the effect is of optimizing multiple pages for the same keyword.

I've been using the SEOmoz report card tool to grade my on page optimization, and I noticed one of the criteria was to avoid self cannibalization. Will I be competing against myself if I optimize multiple pages for the same keyword? I'm worried about what will happen in a month or two when I run out of common keywords and have to start optimizing our latest posts around really obscure keywords.

Am I thinking about this the right way? Thanks!

[cfguti]

Hi,

This post describes this issue: http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization

Try to use a hub page for the most generic keyword and the rest of the post with more specific keywords.

And use the report card an the competitive research tool too!.

Bye.

[MikeQ-BACC]

Awesome, super helpful...thanks!