My site traffic has dropped

[ClaireH-184886]

My site http://www.clairehegarty.co.uk has always got around 500 visitors a day but for some reason the past couple of days this has dropped to around 50 visitors a day. can anyone please help me to understand what has happened and has anyone else come across this where their traffic has gone down hill by so much

many thanks

[OptimizeSmart]

Check all traffic sources report in your Google Analytics account and determine which traffic sources have experienced a significant drop in traffic in the last few days. If it is Google organic, then determine the keywords which are sending less traffic now. Always check your analytics whenever you experience a significant rise or drop in traffic.

[Svetoslav]

Hi Diane,

3 things come to me. Before goind to the points below it is good to know where your statistics are souced from. More importantly - how you receive your traffic.

1. Lower possitions on google due to:
   • sudden drop in rakings because of a competitor is performing better
   • google penalty (your platform is 1.5 and there are a couple of versions after it. With Joomla I will always check for security risks. You should be able to check is that is the case on google webmaster tools.
2. Probably a reffering site ceased sending traffic
3. There is some seasonal effect. Many people take their holidays in August. It depends on where your traffic is comming from.

I hope that helps!

Svet

[RichardVaughan]

Hi,

You have a large number of pages of very similar content targetted to the locations you serve. I'd look at the traffic to those pages and see if there is any evidence to suggest some or all of these have been devalued recently? Since low quality pages can now influence the rankings of the whole site (post google panda) you may want to seriously consider condensing those pages into one.

http://www.clairehegarty.co.uk/preston-hypnotherapy
http://www.clairehegarty.co.uk/southport-hypnotherapy
etc...

Edit:

You also seem to have a number of duplicates of your site content on domains like http://www.chesterhypnotherapy.com
http://www.cardiffhypnotherapy.com
etc...

How is your traffic on these domains?

[junioruf]

Hi Diane,

Take a look at your Google Analytics and take a look at where you used to received your incoming traffic and compare it to now to determine where it has dropped. Your referring sites may have removed you or maybe you were running ad campaigns that are no longer live? You just need to see where you used to get incoming traffic from and go from there. I hope this helps!

[ClaireH-184886]

Thanks for that. most of my traffic comes from google organic and now all of a sudden that traffic has hit rock bottom