Capitals in Title tags and meta descriptions and their effect on SEO

[seanmccauley]

It often the case that a page of serps will show up very similar title tags eg  Cheap Widgets | Widgetsrus.com format, written partly for humans and partly for SEO.. Although against Googles best practice and indeed a violation of their adwords policy would using in CAPS in title tags reduce ranking (whilst increasing visibility and CTR)?

[DanSpeicher]

You would be different, but making your titles in all caps appears spammy.

Do you click on emails that are in ALL CAPS?

[seanmccauley]

Agreed, though in the event that you are position 4 or 5 it might be worth testing? as many of the general public are less sensitive to CAPS than more web savvy folk. Otherwise, you're not aware of any negative effect in terms of google ranking factors

[DanSpeicher]

Not that I'm aware of.

Even if it isn't penalized, I don't see it as a long-term strategy with the rankings focus on User Experience post-Panda.

And are you going to attract the right kind of people to your site with all caps?

[seanmccauley]

Im thinking of brand names in particular eg CHANEL, GUCCI etc are all caps brand names, however most title tags only cap the first letter. As to attracting the right kind of people? There is no 'wrong' type of people if they purchase your product?

[RikkiD22]

Like Daniel suggests I wouldn't use this as a long term strategy, to me it would send a pretty strong signal that the site is spammy.

On the other hand, if you are comfortable with it, you could always give it a test and see what CTR difference you get.