Title too long, is it a big problem?

[adamzski]

Hi is it a very big problem if my title is too long?

I have

PRODUCT NAME Company Name for Lingerie, Swimwear, Bras and Panties

In shopping cart with the PRODUCT NAME generated dynamicly, so the product name could end up 20 or so characters but usually would be less

[DanSpeicher]

Your title is long, but not long enough to be cut off by an ellipsis (>66 characters).

A common title format that I like is: Product - Category | Company

You can always test different title formats and re-calibrate if necessary.

[PathMarketing]

It won't hurt your rankings - just perhaps your CTR in the SERP's.

[JamesNorquay]

My Advice is to keep titles below 68 charatcers,

IF you go over the limit it looks like you have rushed the job imo.

Also if possible try to keep the Brand terms at the end of titles

Use - MAIN KEYWORD | CAT | BRAND

Regards.

[seanmccauley]

Its worth considering the organic CTR of your result, the title tag should eye catching. It is often worth looking at the format and style of your title tag in relation to the title tags of results above and below you in serps. If they are all the same and indeed even if  well optimised for SEO, it might be worth considering doing some testing ie can you change your title tag format to catch the browsers without affecting your position. If they are all 65 chars then you can win with shorter tag perhaps a tag with your freephone number etc...