So I ran into a site that was not ranking 4 days ago and has over 2 million links to it on some keywords. My guess is this is a link bomb, but the issue is this is pushing one of my sites down. Does anyone know a good way to over come a bomb like this?

[kateG1298]

So I ran http://www.riogrande.com/ into this site not that long ago and wanted to see if any other SEO's have an opinion on it. I've seen a Google bomb before, but the amount of links going into this URL  is insane. The thing is how does one over come a Google Bomb? Do you just wait to see what Google does or do you just hope to rank under that URL?

I should also note that it appears that all the keywords to it are relevant to the sites content.

Let me know your thoughts.

Thanks

[RyanKent]

Hello Kate.

The site's logo says the business has been around since 1944. I don't trust that information but I do take note of it. Next I look at the site's whois record and notice it was registered in 1995 which is pretty much the beginning of time as far as the internet is concerned. This record would support the site has been around for a long time.

Next I took a look in Open Site Explorer. The numbers from OSE show the links were present from probably back in June so they didn't just appear. While the site has over a million links they are only from 2000 domains so the may have footer links or other site-wide links which are less valuable then individual content links.

The links appear natural. There is only one directory link on the first page of OSE and that is a nofollow'd link so it's not flowing link juice.

What exactly are you seeing on this site which leads to the "Google bomb" label?

[kateG1298]

Well it was the keyword search that threw me off. See I was trying to get a site to link for Jewelry Display and  right now it's on Google page 2 so I'm familiar with the first page links. This site appeared there in the last 4 days or so and previously neither I nor my friend had seen it ranking for that specific keyword before. Maybe the site has been up forever, but it seems like it would be in the 1st position. Unless they just started ranking for that keyword, but considering what the site is about it doesn't seem very likely.

[RyanKent]

When I search for "jewelry display" the riogrande.com site shows as the 5th result. The page that appears is actually a search result page. It has a PA of 1 with no links. This type of page can bounce in and out of SERPs.