How can influence a directory backling page on your website ?

[thuraminho75]

Hi,

Some good directories asked a backlink for having ours listed in their categories. But of course, I am not fan of putting their link on the home page, but creating a page exclusively for these backlinks is a bad thing to mister google ?

thanks in advance !

[RyanKent]

Link exchanges are a violation of Google's guidelines. The links can be devalued or much worse upon being caught. I would advise not exchanging links in this manner.

http://www.google.com/support/webmasters/bin/answer.py?answer=66356

[thuraminho75]

I should agree with that aswer but when I see my competitors above me on our most important keywords doing that kind of link exchange for years, I have some doubts about google slapping them.

[CPU]

Just because a site is doing something that goes against Google's Webmaster Guidelines doesn't mean that Google is automatically going to pick it up. However they are always working on ways to improve the quality of their results so it may only be a matter of time for some sites.

Rather than following the competitor site down a murky path it would be better for you to consider other ways to outperform them whether it is via enhanced content or a (non-paid, non-reciprocal) link building campaign

[thuraminho75]

Well my doubt are going away about this practice, I will beat them the "white way" ! Thanks for your answers !