PPC - Is this Budget suitable for me?

[augustos]

Hello,

I have a question about a PPC(adwords) budget.

If I want to invest 500$ / month , per year. Is that enough to reach more than 5.000 users(month) in my website?

Keyword: TANGO

Country: Br ( www.google.com.br ).

I know I'm not giving a huge information about this question, but I just want to hear some toughts for a guy who has more experience in PPC than me.

Any suggestion will be very appreciated, thanks.

[JamesNorquay]

Well the CPC is around $1.56 for that keyword, so I think if you want to target 5,000 fans for that keyword it is not going to be easy.

[RikkiD22]

James is right, based on that it wont be easy.

What I would do is run your desired campaign which $100 and get some statistics to see what you would get if you invested $500. As Adwords is fairly reliable in terms of scaling you should be able to work it out what you would achieve based on that test.

[augustos]

Thanks guys, but I think $1.56 per click is totally crazy.

Maybe I should try to find a better keyword for this campaign.

[RikkiD22]

If your page is extremely relevant to TANGO there is the possibly you wont end up paying $1.56. Adwords adopts a quality score system which means that if it feels your content is relevant to your campaign and users react positively to it then your CPC would be lower.

[JamesNorquay]

Yeah the better the quality score the better your CPC will be, $1.56 is for new advertisers.

You could also look at pulling all long tail versions of this keyword and seeing if you can gather lower CPC, also miss spellings could be cost effective too

Good luck with it

[augustos]

thanks a lot