The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. Does removing product listings help raise SERP's on other pages?

    Does removing product listings help raise SERP's on other pages?

    Technical SEO Issues
    2 2 664
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • 13375auc3
      13375auc3 last edited by

      Does removing content ever make sense?

      We have out of stock products that are left on the site (in an out of stock section) specifically for SEO value, but I am not sure how to approach the problem from a bottom line conversion stand point.

      Do we leave out of stock products and hope that they turn into a conversion rate via cross selling, or do out of stock products lower the value of other pages by "stealing" link juice and pagerank from the rest of the site? (and effectively driving interest away)

      What is your perspective? Do you believe that any content that is related or semi-related to your main focus is beneficial, or does it only make sense to have strong content that has a higher rate of conversion and overall site engagement?

      1 Reply Last reply Reply Quote 0
      • CPLDistribution
        CPLDistribution last edited by

        I have always taking the point of view of keeping out of stock products on site and including related products on the page taking the more content more traffic perspective.

        As long as you don't have say over 20% out of stock products I wouldn't be too concerned about losing too much link juice to these pages.

        Yes they will drag down your site conversion rate but they should increase revenue. You could always have separate conversion reports for your out of stock and in stock products.

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post
        • My Website's Home Page is Missing on Google SERP
          WebMarkets
          WebMarkets
          0
          4
          151

        • Joomla creating duplicate pages, then the duplicate page's canonical points to itself - help!
          Eurasmus.com
          Eurasmus.com
          0
          9
          890

        • HELP! Google Business listing removed - check out my SERP free fall!
          danlovesadobe
          danlovesadobe
          0
          8
          510

        • Inconsistent page titles in SERP's
          RBO
          RBO
          0
          3
          196

        • Can I format my H1 to be smaller than H2's and H3's on the same page?
          theLotter
          theLotter
          0
          5
          2.8k

        • Additional product information: the product's sales page or a blog post?
          UnderRugSwept
          UnderRugSwept
          1
          8
          716

        • SEOMoz is indicating I have 40 pages with duplicate content, yet it doesn't list the URL's of the pages???
          RobertFisher
          RobertFisher
          0
          2
          391

        • Switching ecommerce CMS's - Best Way to write URL 301's and sub pages?
          tylerfraser
          tylerfraser
          0
          7
          1.2k

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy