Googles Now Giving More Power To Ranked #1?

[HCGDiet]

Not sure if this has been discussed before, but if you make certain searches in google i.e. "sports authority" you will find that the site ranked #1 has extra links below it like a "library" into their site. How do you get this "library" to appear on your site when your site is in #1?

Attatched is a URL to flickr with a screenshot of the search.

http://www.flickr.com/photos/65949972@N07/6006729328/in/photostream/

[JoeAmadon]

These are called sitelinks and Google derives them from your site navigation. From Google Webmaster Tools Help:

"The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for."

[HCGDiet]

Great, Thanks.  it says that it's automated, but has anyone found a way to have a link stand out to google saying, "use me to be a sitelink"?

[AnthonyYoung]

You can manage your sitelinks in Google Webmaster Tools under 'Site Configuration' and then 'Sitelinks' - you have a choice of up to 8 sitelinks that you can block or show in the SERPS.

[IKT]

AND the Sitelinks is not ALWAYS available to all

[AnthonyYoung]

Sitelinks are primarily available to Brands or branded searches. Also, info architecture can make a huge difference depending on how easily Google can crawl your site. I've also found that CTR appears to be well correlated to which nav items get picked up as a sitelink.

[IKT]

Let me give you an example

http://www.google.co.id/search?q=ikt

The search result for my site (ikt.co.id) is ranked first, and have additional sitelinks (4 links, for about, news , etc)

But because my site is extremely new I still dont have the access to Sitelink under 'Site Configuration' on my Google Webmaster

That is what I am trying to say that this configuration will not always be available to all

Here is the message i've got

"Google has not generated any sitelinks for your site. Sitelinks are completely automated, and we show them only if we think they'll be useful to the user. If your site's structure doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks are relevant to the user's query, we won't show them. However, we are always working to improve how we find and display sitelinks."

Which is quite false, because google has indeed generate a Sitelink for my site but the configuration is not available to me (webmaster) yet

[AnthonyYoung]

You're right... also, your sitelinks are displayed differently within the search results - similar to how Google used to display them here in the US a while ago. It appears Google has not rolled out a full feature set to your geographic area via Google Webmaster Tools yet.

Your site is also heavily flash-based, which Google doesn't do a good job when parsing navigation and content (although they 'say' they're getting better, I've not seen any real improvement). Looks like you are also dynamically rendering page content based on IP address which adds more complexity for search engine bots (multiple languages on the same page is far less desirable than a ccTLD or at the very least, a separate file path for different language content).

Most webmasters have moved away from developing sites fully in flash, preferring to use flash elements where appropriate, instead. You may want to consider developing a non-flash version of your site for google to index more fully.

[IKT]

try to open my site using your cellphone

Let me make this clear, my full flash website is perfectly NOT SEO friendly ..

but what caused it to be that SEO Friendly, that is because of the HTML .. Currently I have submitted a blog post in regard to this case study (how to make a full flash website SEO friendly), looking forward to it

[AnthonyYoung]

The short answer to that question is that you can't make a flash site 'fully' SEO friendly. That's why so many companies that were counseled by agencies a few years ago to develop flash sites have now reverted back to more easily crawled platforms.

Flash is pretty but not search engine friendly.