Setting up a blog for client, should I build external links to the blog

[iprosoftware]

I have  a new client in the holiday industry and want to setup a wordpress blog, we will be writing the first few blogs and linking back to the relevant site page. But I am wondering how I should promote the blog so that the links are more powerful back to his own site.

Blogging is not my forte and doesn't come naturally so I really need some good advice to how I can start offering this service to my clients.

Thanks

[AdoptionHelp]

I would question whether building external links really falls into the work of building their blog, or whether you want to bill that separately as an SEO service.

That being said, you should definitely optimize the blog to the best of your abililty as it pertains to the scope of the project. I would include these in your checklist:

• Make sure the theme you're using is optimized (proper use of on page SEO like h1 tags)
• Use an SEO plugin like All-In-One-SEO, and configure it properly (turn off indexing for supporting pages like author, tags, categories)
• Use plugins that can link their social media accounts with their blogs, for example Socialite, which can publish your blog posts automatically to a facebook account and more.
• Make sure comments are properly set up, this is most easily done with a tool like Disqus.

The other stuff involved with making a blog successful takes a lot of time and effort. You need to build relationships with similar sites, create well written content that can go viral. This stuff typically falls on the shoulders of the site owners or their employees.

[iprosoftware]

Hi Ryan,

Thanks for taking the time to respond, as I say the whole blog arena is a bit alien to me.  I am trying to schedule my day better so that I can spend time dedicated to blogging.  I am wondering if client cross referencing is wise when blogging. For example linking client blogs to each other, linking my own blog to the clients blog etc...

Thanks

Andy

[EGOL]

I am wondering if client cross referencing is wise when blogging. For example linking client blogs to each other, linking my own blog to the clients blog etc...

This sounds 100% manipulative.

I believe that the people who get the best return out of blogging develop a message that they want to spread and pursue that with enthusiasm and verve.

Perhaps you should set up a blog for each client and help them develop a mission of education, entertainment or sharing for people in their business niche.

[iprosoftware]

Thanks so really with blogging and social media the client really needs to understand the importance of sharing information and  that we are not directly trying to create business.