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    4. Which method should I use for my URL structure?

    Which method should I use for my URL structure?

    On-Page / Site Optimization
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    • dbuckles
      dbuckles last edited by

      I have an existing site that is currently utilizing a structure that is like this:

      http://www.mysite.com/Ohio/City-of-Cleveland-PRODUCT-NAME

      Should I restructure it like:

      http://www.mysite.com/Ohio/City-of-Cleveland/Product-Name

      We are doing very well with very specific searches already but are sometimes coming in 2nd and 3rd place. For example: If I search for CLEVELAND PRODUCT NAME I always come up in the top three and about 60% of the time I am #1. I want to make it better. We have only launched in 4 states but plan on launching an additional 4 states over the next few weeks and I want to make sure we are building things properly.

      Any feedback would be wonderful. As usual, thanks everyone!!

      -Alex

      1 Reply Last reply Reply Quote 0
      • RyanKent
        RyanKent last edited by

        Your exact question was answered by Matt Cutts: http://www.youtube.com/watch?v=971qGsTPs8M

        In short, it does not matter.

        I would make the recommendation that only lowercase letters are used in your URL. If you replace a capitalized letter with a lowercase letter it will not associate with the same webpage.

        1 Reply Last reply Reply Quote 1
        • dbuckles
          dbuckles last edited by

          Thanks Ryan! That made a lot of sense.

          -Alex

          1 Reply Last reply Reply Quote 0
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