Why Does this Site Rank for so Many Keywords?

[CharlesMontgomery]

I was doing some research today and kept coming across this site sylvane.com I checked OSE and found that it only has a DA of 37 PA of 35, and only 79 linking domains (966 links total).

I got to looking and there are a few links like this http://lulala.us/twxoops/html/userinfo.php?uid=303

Anyway, accroding to SEMRush, this site ranks for over 6,000 keywords. I ran content on a couple of their high ranking pages and the content is not unique, at least not very unique on the pages I checked.

What is so special about that site that google is giving it so much love? I am not trying to call them out, I just want to know what this site is doing to garner the favor of google when I have a site in the same niche with a higher DA, PA, linking domains, and social signals.

[JamesNorquay]

Hi,

I had a quick look it seems this site has around 2,000+ pages of content in a different language on a .us domain, so they are targeting people who speak chinese I believe from the US market.

Quite a good idea I guess, I also believe the competition would be lower as .cn domains would not have the same power as the GEO rich .us domain.

If you have great content, a huge number of pages and a few very targeted high quality links you can rank for a whole lot of long tail keywords.

Regards,

James.