Will 301 redirecting a site multiple times still preserve the original site value?

[debi_zyx]

Hi, All!

If site www.abc.com was already 301 redirected to site www.def.com, and now the site owner wants to redirect www.def.com to www.ghi.com - is there any concern that it's not going to work, and some of the original linkjuice, rank, trust, etc. is going to vanish?  Or as long as the 301s are set up right, should you be able to 301 indefinitely?

Does anyone have any experience with actually doing this and seeing good/bad/neutral results?

Thanks in advance!

-Aviva B

[JoeAmadon]

I don't have experience redirecting entire sites to other sites, but when it comes to 301 redirects you want to avoid redirect chains (abc.com redirects to def.com redirects to ghi.com, etc.). This is a pattern too common among malicious sites, so search engines will tend to see it as a negative signal. Avoid this while still passing as much link juice as possible by editing the redirect on abc.com to send traffic directly to ghi.com.