First page slot 1 spot doesn't equal global monthly traffic

[GravitateOnline]

We have a client who has occupied the top spot on Google for the past several months. According to the Google Adwords keyword suggestion tool, this keyword should generate around 5,000 Global and Local Monthly average visits. Trends show this keyword has consistent month over month traffic. The keyword search type is broad match.

When we look at analytics, they're only getting 5 visits per month. Shouldn't the top spot get the lion's share of traffic? We've noticed this trend on several of our clients whose traffic doesn't really increase proportionate to the estimated search volume that Google returns in the Adwords tool.

Ideas? We see the estimated traffic and tell clients, "Once we get you in that top organic slot, you'll get most of that traffic," but it's not correlating.

Thanks so much.

[EGOL]

Here are a couple of things to keep in mind about google keyword numbers.....

-- broad match can cover a huge number of keywords - many of which could be out of the optimization range for your page

-- the numbers are search engine results page impressions - that means searchers who go four pages deep in the SERPs will be counted four times

Here are a couple of other things that might be happening....

-- maybe client's title tags suck and turn people away

-- maybe competitors title tags are awesome and pull traffic

-- maybe you are looking at "java" SERP for a coffee site but searchers are looking for programming language, Indonesia,

Finally... could something be wrong with client's analytics or analytics code?

[Brian_Greenberg]

Maybe the client doesn't really rank #1.  Make sure your personal settings are off when you do a google search.  Make sure you have private browsing on (IE and Firefox) on, or incognito turned on (chrome).

You might be seeing them in the #1 position because they are: Local, you +1'ed them, or you bookmarked them.

I've had this come up with clients before.

[GravitateOnline]

We are using Raven Tools for our ranking results.