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    4. If I add the the '&utm_source=MSN' parameter to my URLs in AdCenter, will this reset my history for the KW/campaign(s)?

    If I add the the '&utm_source=MSN' parameter to my URLs in AdCenter, will this reset my history for the KW/campaign(s)?

    Paid Search Marketing
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    • AnthonyYoung
      AnthonyYoung last edited by

      I need Google Analytics to correctly parse PPC campaign key words from Bing.

      1 Reply Last reply Reply Quote 0
      • Bevelwise
        Bevelwise last edited by

        I think if I understand your question correctly that you are asking whether adding the query string param's utm_source will it affect the stats in your campaign.  No your keyword stats in MSN Adcenter's campaign will stay not be lost because you are only changing a destination url in your ad copy.  If you're asking will G Analytics pick up the change and change historic data the answer would be no.

        Also another tidbit - use &utm_term={keyword} as well because that's Adcenter's parameter to pass in the dynamic keyword being clicked as well.

        AnthonyYoung 1 Reply Last reply Reply Quote 0
        • AnthonyYoung
          AnthonyYoung @Bevelwise last edited by

          In Google Adwords if the destination URL is changed then it resets the history for that keyword and the campaign. Was Wondering if simply adding the utm_ parameter in Adcenter would have the same result...

          1 Reply Last reply Reply Quote 0
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