Theft of content

[ClaireH-184886]

Hi i done a post a while ago about a compeditor stealing content from our site time and time again and this morning i have found a referal link from a site that i am not sure what it does and would like more info please.

The site is http://headmetrics.com/ I have read about the site and I am just wondering if people can use this site to copy our site

any advice would be great

[RyanKent]

Hi Diane.

The Head Metrics site offers A/B Testing. I'll go ahead and explain how A/B Testing works, and I apologize if you already know this information.

First let me share this is generally a good tool which webmasters can use to improve their site. It is designed to duplicate a page of your site and allow you to make a modification to that page such as change colors, an image, move content or blocks around, etc. Next, you determine what makes a visit successful on your site. In other words, what is the goal you are trying to achieve? Some examples are to have a visitor fill out a form or add a product to the shopping cart.

Once you have decided upon your layout change and the conversion goal, the final step is to begin testing. Roughly half the visitors to your site would see Page A (the original page) while the other half would see Page B (the altered page). You can then determine which page converts better. Based on the results, you can either decide to permanently implement the changes, or to try something else. It is a very effective means of testing.

Could this software be used to scrape a page from your site? I am sure it could, but there are an infinite number of scraping tools and this would not be the most efficient method.