What is the Best Landing Page setup?

[KevinPatrick]

I have seen a few different types of landing pages. I am trying to figure out which style works best from a SEO perspective.

1. The cram everything possible onto the page approach ala nyt.com?

2. The fill your home page with a ton of links approach like cnn.com?

3. The put just a small sample of your content approach like seomoz? I see 4 blog snippets, a "Go To My Campaign" call to action and that's it.

4. Pages like Groupon.com which have 100% focus on a call to action.

I also notice many focused pages like Groupon remove the header and footer on their landing page. Does that help the page retain it's PR better?

[StalkerB]

A page is a page from a SEO point of view. Build it the same way as you would any other page you wanted to rank (title, alt text, content, headers, etc). Unless you're also a news outlet I wouldn't necessarily be trying to compare myself with what NYT and CNN are doing either.

While I appreciate that any page that brings a visit from a search engine or other campaign is a landing page, what exactly are we talking about? Do you mean you have a specific campaign (PPC or even targeting a specific page to a keyword)...

Actually, before I go any further and looking at your examples, do you mean homepage?

[KevinPatrick]

Yes, I am referring to the home page for a new site.

[KevinPatrick]

Somehow this question was marked as answered? I do not know how that happened as I did not make that selection. Could someone please fix this?

[StalkerB]

Basically you can't make your homepage just for SEO, you need a purpose for your website, you take your goals and then work out how best to apply SEO within the confines of those goals.

There's no inherent advantage or disadvantage to any of the page styles you've mentioned and there are dozens of more ways a page can be laid out.

[StalkerB]

Don't think it can be changed.

[highvalueseo]

Kevin,

I know this has already been answered but I thought I put it my 2cents.

Check this out by Rand

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Very helpful post.

Good luck.

Aman