Organic Landing Pages...

[DevonIntl]

For one of our sites (fastcubes.com) I noticed our landing pages were ranking and getting a few organic visits. Considering they were made specifically for PPC, I thought maybe we should create landing pages that would not be present in the navigation of the site but for the purpose of optimizing for keyword variations.

For example work station cubicles vs office workstation. We have a page optimized for office workstation but having another optimized for work station cubicles is redundant.

Would it be a good idea to create this as a page that is not present in the navigation for the sole person of hopefully being ranked and getting traffic for that specific keyword? Thank you in advance for your help!!

[malachiii]

I would say any traffic is good traffic as long as it is the correct traffic.  If someone is searching for something irrelevant and finding your website, then you should probably add a nofollow tag to tell the search engines not to look at the landing pages.  If it is relevant I dont see why you would want to remove it.  You might have a link to the specific landing pages under a "specials" section or whatever your value prop is that you're using on the landing pages.

[Maximise]

If the page simply exists on your site but is not in the navigation and has no backlinks to it then the chances are slim that you will rank well enough to drive a decent amount of traffic.

This strategy can work but you will also need to add these pages to your link building campaign to raise their authority.