Local Marketing for Multiple Locations

[First]

I have a client who recently expanded to New York from Miami, so now they have 2 active locations. They currently rank very well for local Miami terms both organically and on local maps. Any specific recommendations as to how to go about optimizing for the New York terms without compromising the Miami terms? BOTH organically and on Local map listings.

[RobertFisher]

First,

It is a bit difficult to understand the concern without knowing the type of site at least: is it a retail site keeping the single website and just including the new location? A service business? A restaurant? What is size of the site?

Assuming that you already have set up the Places, Bing Business Portal, and Yahoo Local in NY, and that you understand you are going to maximize those listings as you did in Miami: pictures, videos, city mentions, reviews pertinent to NY as opposed to Miami, etc., the next thing is how to market your search terms within New York. You mention optimizing New York terms without compromising Miami, is there a way to have other content pages that use New York but are not duplicate to Miami?

Again, a bit more info would help.