My ranking on some keywords is getting better . Now what about geography!

[processia]

Hi, I finally got a better result on my ranking on specific keyword. Now, here is what I need to do.

Just to place you in context, we have acquired 2 companies in Europe since last year ( One in the UK and one in France ) and our head office is in North America. Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France.  I actually managed to get on the first page on google North America, but I am till very var in ranking in France and the UK.

Where should I start to get a worldwide ranking ? I could start on the 2 geography mentionned but is there a strategy to get ranked worldwide ?

Any help would be appreciated.

Best regards,

[irvingw]

are they on separate domains? What are their TLD's .com or co.uk and .fr?

concentrate on geo-targeting for the countries. You'll never get worldwide rankings for the FR site for instance because it's in French, it will only be displayed in Google France.

"Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France."

this isn't true, if you geo-target them in GWMT you'll get rankings in their regions regardless of where your servers are located.

[processia]

No, I only have one main domain. There is French and English translation on the web site. I have once activated the geotarget option in the google tools but realized that I could affect the current ranking in North America. I've put it back to default.

Should we have other local domain liker .co.uk and .fr site for geotargeting ? What is the best way to geotarget in multiple countries. ?

[Alex-Harford]

If you have offices in each country, make sure you have the contact details on the site, and add them to Google Places if appropriate. Build links from each of your targeted countries.

Is it possible to add the fr (for French) language meta tag to the translated content? Obviously UK English and American English vary too, so your site content will tell Google etc. it's for a US audience, but such sites can rank well worldwide

There are a couple of older posts worth reading here:

http://www.seomoz.org/q/targetting-multiple-countries

http://www.seomoz.org/q/multilingual-site-separate-domain-or-all-under-the-same-umbrella

http://www.seomoz.org/q/targeting-specific-geographic-areas-use-1-large-com-or-several-smaller-country-specific-tlds