Do you use <nofollow>and rel=nofollow?</nofollow>

[fleetway]

I just read http://www.thoughtmechanics.com/does-nofollow-attribute-work-google-says-yes-studies-say-otherwise/ .

Is it really better to avoid using nofollow for local links (from one site to itself)?

[SuperlativB]

Why do you want to include nofollow on internal links? Let that juice flow I say.

[EGOL]

We don't use it.  If a site is worth linking to then give them the juice.

If you were google and you came to a site with a lot of nofollowed outgoing links you might think that they mean... "We Don't Trust This".... "They Paid Us"....

Don't want that odor on my site.

[john4math]

Nofollowing links doesn't sculpt link juice, it burns it.  Doing this to internal links is bad, as you're wasting your own link juice!  If I don't want a page on my site on the SERPs, I'd much rather set a meta noindex, follow tag on the page I don't want indexed rather than nofollow links to it.

To explain burning vs. sculpting, here's an example.  Say page A has 6 votes of link juice to pass, and links to 3 other pages, B, C, and D.  If all the links are followed, it'll pass 2 votes to each page.  However, if you nofollow the link to page D, it won't give 3 votes to B and C, it'll give the same 2 votes to B and C, and the 2 votes that should have gone to page D go nowhere.  They're burned.

If instead you set a meta tag on page D to noindex, follow, the link juice will flow in and out of page D, so that would be much preferred.

[EGOL]

**This is a really good answer. **  The first two paragraphs are the best answer that  I have seen to this type of question.

Nice work, John.