Not sure to see the real value of SeoMoz!

[processia]

Still one week left for my trial. I did not get the result I wanted to have on my ranking, I know it takes time and patience to get there. Even if I consider myself as tech savvy, I have the impression that even if you have the best tools to monitor what is going on that you still have to spend to much time to get better ranking. I would prefer to give the contract to someone else rather than spending time trying to figure out what is going on.

I am in some sort of a catch22. I need to increase my ranking, I know my competitors have more backlinks then I can possibly reach ( we have 55 and they have around to 78000). I am wondering how they got all these backlinks in just 2 years. We've been in business much longer..

I could confirmed that my On-page SEO is very good, it's really on my backlinks that I have problems. I see already some of you saying that I have to create rich content, but for a B2B companiy, it's not as easy to generate the proper content and get the backlinks needed.

Is there a very quick way to increase backlinks very quickly ?

[AlanMosley]

Yes you can buy thousonds of links but they wont do you much good long term, and could get you introuble with SE's.

Often when you see that sort of link count they are cheap links, not really worth much. but I am sure they must have a few good links amung them.

I have often been able to beat sites that have heaps of links by having very cean code site with perfect crawlabilty.

If you give me your url, I will tell you if I can see some easy gains, if you dont want to make your url public you can send by personal message

[Wayne76]

Hi Marc,

I'm a bit confused by your post. Are you stating that you believe your membership to SEOMoz would increase your rankings based on membership alone?

You're right in that creating authority, building links, and gaining knowledge will take time. It takes lots of time! In short, it's my opinion that SEOMoz is intended to supplement your efforts, not be an elixir.

Unfortuantely, if you don't believe you have time to do the work to get rankings, there's not much that SEOMoz or anyone can really do to help you achieve same. If that's the case, I would suggest hiring a third party or reputable consulting service to do these tasks for you. It'll save you a lot of frustration!

I hope everything works out!

Best,

Wayne

[rtavs]

Hi Marc,

Great Question.

I have an idea for you that will save you a lot of stress.

Instead of focusing on the number of back links you competitor has why not look at metrics that matter to you and your website. Evaluate what is going to make you money in the short term and create wealth over the long term.

With this in mind, let look at some changes you can make to get you increases in traffic and therefore increases in revenue.

If you need to build 78K links to compete, I imagine that you are targeting multiple keywords that are in the fat head of the search graph.

Why not do some keyword research an pick some long tail (less than 100 searches a month) keywords around the products with the highest profit margins for you. When the rank for these move on to similar keywords in the middle of the search graph and build it up like that. You should see your traffic and revenue increase slowly and as you do you should be able to starting competing for the more prestigious keywords.

With regards to giving up you SEO Moz account, I think that would be a bad idea. I am sure you will agree that the future of commerce is online. If you experience a little pain early on in the game just suck it up and look forward- you will reap the rewards later on.

[ShaMenz]

Hi Marc,

Great answer from Ross!

What you need to do is be very strategic and learn to pick your battles so you have a better chance of winning

I believe the best way to do this is to stick with SEOmoz and soak up all the knowledge you can from the Blog, Webinars, Whiteboard Friday videos and of course, make use of Q&A.

Also, use the SERPs Analysis Tool to generate advanced reports for your "money" keyword terms and see if there are easy wins in on-page and/or social media that you may not have thought of. Rand gave a detailed explanation of the tool and how you can use it to compare metrics for the top 10 sites returned for your chosen keyword term. There is also a link to the tool at the beginning of the post.

Hope that helps,

Sha