What is link juice - and how do I utilise it?

[Benj25]

Apologies for the very basic question - I am trying to determine exactly what link juice is. Every article I seem to find assumes that you already know what link juice is.

From what I can tell it is how your internal links push around from your homepage and how they flow through your site.

I don't understand how to optimize this and how to improve it throughout my site - or what the opportunities are.

I'll attach an image of my site link numbers compared to a few rivals (names removed) to illustrate the difference - not vs the first column but certainly the other two.

Can someone shed some light on Link Juice for me and point me in the right direction?

Thanks.

Oy2c5.png

[seomasterbrasil]

Hello Benjamin!

Let's start from here:

When a site have a good combination of some things like Page Rank, Authority and Trustfulness, Google looks to this site as a relevant one on the Web.

So, imagine if this site links to yours using the rel="nofollow" (the link needs this attribute to make the "juice" flow  http://www.w3schools.com/html5/att_a_rel.asp), the Search Engine thinks: "Well, if it's a good site sending to another, this second one must have some relevance too!".

Now, your site is going to be seen from a better perspective by the Search Engines. The "juice" is like the relevance, and so to "link juice" is when you kind of share it to another one.

And this can be done using yours site internal links too! Linking your Homepage to another for example. But, of course it's not to be going so great as another site linking to you...you can imagine, if you talk about what you are is good, but what do other people talk about is much better. Google thinks also that way!

But in the end, link juice can be talked as when a site passes relevance to your by linking you with nofollow.

Hope it helps!  =]