Ranking Changes: Google.co.uk vs Google.com vs Google.com.au?

[Benj25]

Why would my website appear, for example, second for a keyword search on Google.co.uk but on a search through Google.com or Google.com.au (Australia) not appear in the Top 50?

Excuse the simplicity of the question!

[RyanKent]

Your search ranking is very relevant to your location.

When you do a search in Google.co.uk think of it as if Google is adding "UK" to your search, so instead of searching for "widgets" you are searching for "widgets UK".

Google is attempting to provide the most relevant search results for their users. They recognize that even though English is spoken in Australia, England and the US, each country has different dialects, currencies, systems of measurement, etc. If I search for "widgets" as an American I expect the result page to show information in US dollars, with words spelled like "center" not "centre".

If you wish to have your results appear in other country's search, you need to perform additional SEO. Obtaining links from sites based in your target countries would be helpful, along with building pages which are optimized for those countries as well.

[Benj25]

I see. That's tricky then.

I suppose offering currencies for the relevant countries would be a start.

Then get links from websites in that country, and build pages for those countries. Thanks.