How to Define Quality of External Website During Link Building?

[CommercePundit]

I want to know about process, method or tool which can help me to define quality of external website during link building.

We are searching too many questions and topics on Google to resolve daily mind bubbles which land us on different website with different subject.

I found that, I was able to drop my website URL over there but confuse about quality of website.

I am selling Football and create external link from baby care website. So, will it make sense? My concern is that, Can we create external links from different subject website or specific to subject oriented website?

Is there any specific method which help me to understand more about external website and help me to take decision about link building?

[irvingw]

Relevance is important but not critical. It is better to have a footbal or sports related site link to your football site, but non relevant sites still pass PR just the same, and Google does not penalize sites because links pointing to their site are off topic. It is possible that a baby care site links to a football site because they have toddler football jerseys or something like that. Also, blogs and sites that talk about various topics are incredibly common, a site does not have to be about one topic, so no worries there.

The main concern is getting links from a shady or penalized site. Use this tool to see if the site that will be linking to you is a clean site and not linking with sites that sell meds, casino or adult material.

http://www.bad-neighborhood.com/text-link-tool.htm

[KyleJohnson40]

Things to consider:

• Is the page indexed in Google? Is it duplicate content (likely to not be placed in the primary index) or original? Is the content quality acceptable? Is the page in the main Google index (preferred) or supplemental index? A page is most likely in the supplemental index if it is showing up in Google but has a PageRank of N/A

  I wouldn't recommend spending money or much time on a directory inclusion/link placement for a page that is not in the primary index and has at least a PageRank of 1 (the page itself - not the domain)

• Does the page itself rank for any keyword phrase in its <title>or <h1> tags? Is the page cached in Google, and if so, how long has it been since last cached (to find out, Google <em>cache:www.website.com</em>) Those are some good basic indicators the page has value.<br /> </span></li> <li><span style="color: #5e5e5e;">How many external links does the page have? If it's a directory inclusion, will your listing show up on the first page or a worthless sub-page that has no juice to pass? Who are they linking to on the page - are they authoritative sites you'd like to be associated with?<br /><br /></span></li> <li><span style="color: #5e5e5e;"> Does the page itself have any links pointing to it, or is its authority derived solely by internal linking?<br /> </span></li> <li><span style="color: #5e5e5e;">How many times has the page been shared/liked on Facebook, tweeted about, and +1'd?<br /> </span></li> <li><span style="color: #5e5e5e;">Unless the site has a penalty, getting a link from a unique IP address and domain name trumps relevancy of their content to yours (from everything I've seen).<br /> </span></li> </ul> <p>That should get you moving in the right direction. It helps to collect all of this information first about pages you'd like to pursue and then order them in terms of value they'll provide and proceed from there.</p></title>

[CommercePundit]

I checked your tool and really helpful. But, I have one question for this tool.

Yesterday, I have submitted one comment on blog post of Inspired Mag. My comment is on 2nd place. It's with nofollow attribute so I know that, it will not pass any page rank to my website.

Now, I checked that blog post URL with tool and give me following statistic.

Total Links found: 1624
Unique Links found: 1307
Questionable Links found: 3
Pages scanned: 40

So, It's only for specific web page? If yes so what about entire website? I am not opposing you but have mind bubble to be more clear about it. Thanks again for your insightful answer.

[CommercePundit]

I wouldn't recommend spending money or much time on a directory inclusion/link placement for a page that is not in the primary index and has at least a PageRank of 1 (the page itself - not the domain)

Thanks for your great list and sharing of experience. But, I have one question about above statement. Does it really matter?

Recently, I saw following Webinar on SEOmoz.

Future of link building

Effective link building

Both Webinar are excellent and get too many new things about link building. They recommend to do directory with specific manner and spending less time over there. They are focusing to do something real to gather natural links. What's something real in link building.

I can 100% agree with quality and paid directory where we can add our website with certain budget management.

In social culture, natural link environment... Does it rally matter to focus on directory? What you think about it? If you can give me more idea so it will help me more to understand about it. Thanks again for your answer.