Google local listing
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Do you mean presenting the phone number on the website? Yes, it is very important to present the phone number on the website. You should use the same phone number when you register in Google Places (Maps) and other business directories.
Phone number is a primary key in local SEO and if you want to go further, visit schema.org/LocalBusiness and you can find information about implementing microdata.
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Yeah, simple text is OK.
There's new YOUmoz article about this: http://www.seomoz.org/ugc/increasing-your-local-search-presence-through-regionalization
..and a Search Engine Land article too: http://searchengineland.com/what-not-to-do-on-local-business-websites-81650