How do I conduct organic SEO for a company with 2 locations?

[CWseo]

Hi,

I'm currently working on improving rankings for a web design company.  I think i'm possibly getting a bit hung up on this but I'm a bit stuck!  The company has offices in 2 locations in the UK - in both Leicester and London.  Do I need to include the 2 different locations in my keywords to improve ranking for both locations, say someone searching in Leicester searching for say 'web design Leicester'?  ie one of my page titles (with keywords) is currently:

Web design agency, Graphic design, Branding, Leicester & London

Am I going about this in the right way?

Hope this makes sense!

[Getz.pro]

You can have landing pages for each location that speaks to those location. You can have both locations listed on the contact page and footer of your site.

Sure, that title works, but I would define Branding a bit better. Corporate Branding

This does not get your company name in the title which is good on the home page at least. That is why it might be best to have one landing page for each as well as your other efforts.

Web design agency, Graphic design, Corporate Branding |  Leicester & London

[Thos003]

If you are looking for local accounts then I would focus first on your local markets. You may get less traffic but it will be more qualified. It should be a little less competitive as well. Plus it will give you an edge in the local maps, which could completely alter the universal results when they update the UK search to match the US blended search.

But getting ranked locally for "web design" will require some focus on the generic term as well. So I would place a priority on your local target market first. Go for "web design Leicester" first. Worry about generic rank 2nd.

I would title it:

"Leicester Web Design by COMPANY NAME"

or

"Leicester Web Design | COMPANY NAME"

"Leicester Web Design & Graphic Design | COMPANY NAME"

Ideally if you want to rank for each local term then you would want a page specific to each local search.

"Leicester Web Design | COMPANY NAME"

"Leicester Graphic Design | COMPANY NAME"

Disclaimer: I am a local pest control guy so I am biased to local.