Local SEO... use 800 # or local, use full-street name or abbreviation?

[qlkasdjfw]

Couple local SEO questions...

Do you feel it’s better to submit a listing with the full type of street rather than an abbreviation? Google Places sometimes disassociates data because of small differences like this.

Below is an example:

Full Name: 123 Broadway Street
Abbreviation: 123 Broadway St.

Also, I’m wondering if you feel it’s better to submit a local number versus an 800 number. I've modified many local listings for clients manually with an 800 number, but then there are other data sources for these same businesses that are displaying the local number. I am starting to use UBL/LocalEZE and are wondering what people have seen working best... local number or 800 number.

Thanks!

[adriandg]

I would go with the abreviation, as it is the most common form other people will put it up as.  You might even get someone listing your business on their website unsolisited.  Often i find these people will use abreviated form, and what really matters is that it matches what is in your google places.

either way, pick one now, and stick with it forever. don't change it, and make sure it matches everywhere.

also google definitely prefers local numbers to 1800 numbers as primary phone numbers in places page.

and make sure you use their format: (123) 456-7890