Factors affecting google places citation indexing
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sadly, the Google places listing is one place where the DQF algorithm doesnt work. The things that are mainly considered 9when the user is logged in or personalized search is on is: Proximity of listing to the user or the user's query. No of reviews that are attached to the places listing. The amount of detail you have filled. The number of reliable sources where you have reviews for your entity. Now, the "authority" sources are a big question mark and differs based on the nature of listing you have.
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Saibose
The authority sites are fairly established in most areas. They're the citygrid sites like merchant circle, citysearch, etc, also yelp, hotfrog, botw. Then there's the secondary yellow pages like superpages.com, yellowbook, angieslist, brownbook.
The question I'm asking is how to get those sources to STICK once you know what they are.
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Hi Ilya,
It's a common misconception that the only citations that "count" (or stick) are the ones that Google lists on the Place Page. All the local SEOs I know, myself included, consider the citation listing in the Places page to be about as useless as Google's lame link: command. Google doesn't show you all the citations for your business. Doesn't have anything to do with them getting indexed or not.
Search for your business phone number plus the name of the directory in Google. If you see results, your citation is indexed, and you can move on to the rest of your citation building list.
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It would seem to follow logic that Google would count and attach citations from authoritative, trusted sources. It might help to build links to your citations, if that makes sense.
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We have been watching this for a while. In our research we have tried linking to the citation sites, and have had little success. There is no doubt that the principles of places ranking are related to, but not the same as normal organic.
Reviews are very helpful, and next to the normal important areas (profile completeness, address and others) I would put reviews as top priority. Not only on Places, but Yahoo, Insider pages, city search, yelp, Angies, and even customer lobby. I am sure there are more. Recently Places started displaying reviews from the Places accounts owners web site. Seems if you use reviews or testimonial in the URL they may pick that up. This may be an attempt on Google's part, to slow down the number of duplicate reviews. (Those with ears , let them hear). <- not sure what I mean, but I have only had one cup of coffee so far.
Look at the simple fact, that you will rarely find a places account on the 2nd or 3rd page of results that have a significant amount of reviews.
We have stopped using the "usually suspects" for citations, as in the last 5 months they seem to have little value. What we do see working is citations on other "local" sites. Not directories, but related local sites. Much harder work, but Google likes it when we work hard for a citation or link... right?
PS- We are not all that large in SEO, just do local clients , so our research is very limited.
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I have experience the same as Darren. In my frustration I did a yahoo placement page for $10 a month, with excellent local search results. Well worth the money. Doing a free bing one now.
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Thank you, i found this quite helpful.
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What is the DQF algorithm?
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I think he meant to say QDF. Quality Deserves Freshness.
See: http://www.seomoz.org/blog/whiteboard-friday-query-deserves-freshness