SEO benefits of linking logo to homepage?

[NortonSupportSEO]

Hello All,

It will be helpful if anyone can list the benefits of linking the company logo (on every page of the website) to the home page, and how important it is in terms of internal linking / SEO factors.

Thank you.

[RyanKent]

[What are the] SEO benefits of linking logo to homepage?

It depends on the site. Take a look at: www.vzw.com. Notice their logo in the main navigation bar? This site does not offer a "home" button. The logo link is the only link to the home page.

As you navigate the site, if that logo did not exist, there would not be a reasonable way for users to return to the home page. Users would have to either use the sitemap link in the footer and select the home page, or use the Back button. From a functionality perspective, the linking logo is huge in this example.

Another consideration is the flow of PageRank. The home page is often the most important page of your site. It should normally be linked to from every page of your site. Again using the verizonwireless.com site example, if that logo link did not exist the PR of the site would be highly disrupted. It is of huge importance.

If you consider an average site with a "Home" navigation option, the importance is greatly diminished in comparison. The logo would simply represent a secondary link to the home page.