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    4. Setting up of 301 redirects

    Setting up of 301 redirects

    Intermediate & Advanced SEO
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    • Horizon
      Horizon last edited by

      Good morning all,

      As part of the analysis of our website, we have realised that we are diluting our keyword strength in a particular area by having multiple zones all targeting the same keyword. We have decided to combine these zones into one, and set up 301 redirects so that the remaining zone gets the benefit of the other zones' link juice.

      When setting up a 301 redirect from zone "X" to zone "Y" say, do I need to keep all of the content in zone X, or should I remove all content before the redirect is set up? Does zone Y still get the benefit of zone X's link juice if the content is removed?

      Many thanks

      Guy

      1 Reply Last reply Reply Quote 0
      • AlanMosley
        AlanMosley last edited by

        It does not matter, 301 will transfere most of your link juice, but you will ose a bit, 301's leak a little each time.

        but what i would do, rather then 301, is simply link from all relevant content to the page you want to rank with relevant link text, SE's will see that that page is the important one for that term.

        If it is duplicate then i would remove it

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