How to setup tumblr blog.site.com to give juice to site.com

[oznappies]

Is it possible to get a subdomain blog.site.com that is on tumblr to count toward site.com. I hoped I could point it in webmaster tools like we do www but alas no.

Any help would be greatly appreciated.

[CodyWheeler]

You don't have control over the domain, so you're not going to be able to do any domain pointing. You'll inherit the juice from the links you get from that subdomain only, but you're not going to get anything from the main tumblr domain. You're also not going to capitalize on all of the incoming links to your blog if you host it on tumblr, since it's not actually on your site.

You'd be far better off hosting your blog in a subfolder on your own domian. This way you have total control over it and your domain gets all of the link juice when someone links to one of your articles. It will also count as a hit to your website, not tumblr.

I could go on with other reasons, but I don't want to go too far out of the scope of your question.

[oznappies]

Is there any way you know how to host a tumblr in a sub-directory or do we need to get a custom written blog app for our site?

[DocHobbes]

Tumblr doesn't support anything other than the subdomain of tumblr.com or you can upgrade your account to use your own domain (it's a paid upgrade available in the customize / info section)

Depending on your hosting environment you have a few options. I think you'll find most people support / suggest wordpress. It's free, easy to use, and the community offers a bunch of great plugins.

[oznappies]

I looked at wordpress, but I am having trouble getting it to play nicely with MVC.