Facebook Mentions...are they worth the effort to get as back links?

[Technical_Contact]

I'm currently focusing on link building for one of the websites I work on. In reviewing past customers, I see quite a few that do not have a blog, but do have social media pages like Facebook, for their business.

I'm wondering if it's worth the effort to get them to "mention" the website with a link and brief comment from their Facebook page.

Thanks for any/all input.

[RyanKent]

Definitely.

Studies show a strong correlation between facebook activity and web traffic.

Any time you can get positive exposure for a website, it's a good thing. A facebook page offers an opportunity for others to learn about the business. That page is their personal PR zone. You want to take every chance you can to educate visitors about your business.

You can only do a limited amount with a facebook page, so get them over to your website where you have complete control over the environment, offer better details and earn sales.