200 Redirects for SEO instead of 301

[EvergladesDirect]

We are working with a company on re-platforming our website.  On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s.  I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.

[Francisco_Meza]

This question is not clear. Are you saying http code 200 or quantity 200?  There is nothing called a 200 redirect. A http code 200 is normal. 301s are an 'old' URL pointing to a new URL.  A blog post beautifully demonstrated this yesterday. http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes

[RyanKent]

Magento is correct.

200 is the normal response given for a web page. It is the equivalent of you dialing a phone number and the other person answering.

301 is the normal method to redirect a user to a different page. It is the equivalent of call forwarding. Basically you are saying "hey, I know which resource you are looking for, it has moved, let me take you to it."

[EvergladesDirect]

Mag and Ryan, thanks for the replies.  That is what I thought as well when they brought this all up.  I did some research and didn't find anything.  I thought maybe I missed something and there was some new, better way to keep rank when changing URLs.