Will this domain name provide results?

[dbuckles]

.

[Shipyard_Agency]

Obviously you won't receive the exact match benefits that contractorlicensebond.com would, BUT you will still get Contract out of Contractor and the LicenseBond part will help as well.

As long as you match your title and appropriate on-page aspects with that keyword you should be fine.  Will take some time if its going to be a national target keyword (unless the competition is few and far between)

I would suggest ContractLicenseBond.com.  Will this be a site entirely dedicated to a single product or will this be your company's main site?

If you already have a nice trusted highly ranked main website I would suggest purchasing that domain (Just to make sure you get it) and then see if you can create a page off of your main site for this particular product and see if you can get ranked for that keyword simply using your main website.

Page URL could be maincompanyurl.com/contractorlicensebond and then build out this page and start driving proper links to this page.

I could talk about this subject all day but if you need more details I will be glad to help.

[CPU]

Hi Alexander

As mentioned by Aaron if the existing company domain already has authority or a string link profile then

www.company.com/contractor-license-bond may be the best approach. The new pages benefit from the strenghth of the domain and the URL has the 2 exact key phrases in it that you mentioned.

You can ensure the new page or section of the site is optimised from an on page perspective and then work on relevant link building to the www.company.com/contractor-license-bond page.

[dbuckles]

Thanks Aaron & Lewis!

This site will be a standalone site that will offer this one product. We have also structured our core company site just as you both mentioned. Because this is such a huge product I thought it would be good to have a separate site for it. I'll be pushing it from two sites. It sounds like i'm headed in the right direction. Thanks again!

[Shipyard_Agency]

Be careful with duplicated content since you are going to have two sites targeting the same product/service.

Try to be as unique as possible on each site.

[dbuckles]

Can I really get dinged for duplicate content on two completely separate domains? I will do my best to create distinction.

[Shipyard_Agency]

Yep you sure can.  (Won't be a HUGE issue if you link the two together since there are only two sites) That's actually what the search engines frown upon.  Depending on your main focus (Which one you want to rank higher) you can use canonical tags.

You can use the canonical tag to point the lesser important one to the more important page.  This will let the search engines know that the content has a parent site.