Do you think 3-way link exchanges help in keyword rank and overall PR authority?

[visionnexus]

I know traditional link exchanges aren't very valuable and Google doesn't respect them as much, but what about 3-way link exchanges?

[Aftermath_SEO]

Link exchanges aren't completely useless if they are natural, and they don't make up the vast majority of your link network. With that being said, a 3-way link exchange will provide value, but can also be devalued if overused. It's harder for Google to pick up on 3-way link exchanges, but it doesn't mean they can't.

[AlanBleiweiss]

three way link exchanges are known as link wheels.  which sometimes involve four, five or more "spokes".  Tread lightly.  Some people sell link wheel participation.  What I tell my clients: Buying into a link wheel is like throwing a pair of dice on a craps table.  Maybe you'll come out ahead and maybe you'll go bust. So I don't personally recommend them.  Not worth the risk.

[AlanBleiweiss]

es-ee-oh exactly how would someone end up in a "natural" link wheel?  the odds of that happening naturally have to be a million to one...