Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Attend MozCon
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Attend MozCon
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Do any of you regularly use expired domains?

    Do any of you regularly use expired domains?

    Intermediate & Advanced SEO
    15 3 1.2k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • DonnieCooper
      DonnieCooper last edited by

      I doubt you'r adding much value, as those links would have very low (or non existent) domain/ page authority. Plus, if your hosting them all on the same C Block IP Address, they'd likely be discounted even further.

      MarieHaynes 1 Reply Last reply Reply Quote 0
      • SteveOllington
        SteveOllington last edited by

        If you already own it and it's not costing you anything, why not?! 🙂 Better than having a domain sitting around and doing nothing. As Donnie said, if it's hosted in the same place then the links won't pass much value, but not much is still "some"... and some is better than none 🙂

        I'd do it, just for the sake of it, it won't hurt as long as there's nothing spammy about it.

        DonnieCooper 1 Reply Last reply Reply Quote 0
        • DonnieCooper
          DonnieCooper @SteveOllington last edited by

          Thanks Steve, you have great point!
          However, I don't think they would pass **any **value, due to a lack of inbound links. And, if they began getting inbound links, I believe the efforts spent would have a larger payoff, if the primary site were getting those new links instead.
          I'm also kindof a skeptic in SEO... what I mean is, I try not to ever do anything with the primary goal being to deceive search engines. The time invested in building those micro sites, I think would be better spent engaging in building brand recognition (brand queries, natural links, social, etc.)
          What do you think Steve? Thanks.

          whiteboard-friday-the-microsite-mistake

          SteveOllington MarieHaynes DonnieCooper 7 Replies Last reply Reply Quote 0
          • SteveOllington
            SteveOllington @DonnieCooper last edited by

            Ah yeah I don't believe in micro/satellite sites, etc... but even with zero incoming links, as long as the domain is indexed it still has some value to pass no matter how small.

            It's not about building micro-sites though, it's just plopping something on a domain and getting a link off it, I'm not suggesting link wheels, or putting SEO time and effort into the other domains, just using them as you have them.

            Existing domain + template site + 10 mins of writing content and slapping a couple of images on, submit a sitemap and wallah... 20 minutes and you've got a link off a homepage of a relevant content site that admittedly is low value and on the same server but it's half an hour, and you never know... the site could grow naturally into being trusted, etc... by itself, including with age.

            With the speed you could knock it up, and at no cost, I just think sure why not... it can't pass zero value unless it's not indexed or the link is nofollow. Value will be tiny but could grow with no work based on just age of domain.

            I can't watch the vid yet as I'm at work right now.

            1 Reply Last reply Reply Quote 0
            • MarieHaynes
              MarieHaynes @DonnieCooper last edited by

              I may not have explained myself completely.  These are domains that I bought that have incoming links and PR.

              They definitely did help my first site really well.

              1 Reply Last reply Reply Quote 0
              • DonnieCooper
                DonnieCooper @DonnieCooper last edited by

                Hey Steve, thanks. I see what you mean, and can't disagree with your thinking... I personally would prefer to spend that hour (or so) trying to get a link to the primary site. But I can understand why others would rather just create one.
                We're both assuming that someone would use different hosts, right?
                I'm also curious to know, where would you 'draw the line' so-to-speak?
                I mean, domain names are only about $10 each, so you could 5, 10, 100. etc. At some point, you would be building an 'unnatural' link profile, and begin to raise flags.  And me being a skeptic, I tend to lean towards as natural of link profiles as possible.

                1 Reply Last reply Reply Quote 0
                • MarieHaynes
                  MarieHaynes @DonnieCooper last edited by

                  The domains that I bought have existing links and PR.  It took some time for the PR to come back, but in the ones I have used so far they seem to be helping.

                  DonnieCooper MarieHaynes 3 Replies Last reply Reply Quote 0
                  • DonnieCooper
                    DonnieCooper @DonnieCooper last edited by

                    Are they currently existing?
                    Did the DNS info reset to your contact info after you bought them? If so, the PR may get reset as well. 
                    Are the sites relevant to the primary site's niche?

                    1 Reply Last reply Reply Quote 0
                    • MarieHaynes
                      MarieHaynes @DonnieCooper last edited by

                      The PR seems to come back after a couple of months.  Some are relevant to my niche and some are not.  But, as stated in the question, the question was not so much about whether or not this tactic works, but rather, whether Mozzers are using it.  I don't want to do anything immoral or unethical.

                      1 Reply Last reply Reply Quote 0
                      • DonnieCooper
                        DonnieCooper @MarieHaynes last edited by

                        If the site's are relevant for the niche, I may consider 301 redirecting page by page to the primary niche..... or instead, you could just link them over as you're doing. Would it be possible to contact the inbound linking domains, and ask them to link to your primary site instead?  
                        If the niches are all relevant, I would build pages on the primary site to reflect the secondary site's content. Then redirect page by page. Then contact the linking domains and ask them to update their links. 
                        Does this help Dunamis?

                        1 Reply Last reply Reply Quote 0
                        • MarieHaynes
                          MarieHaynes @MarieHaynes last edited by

                          Thanks Donnie...sorry that this convo is getting confusing (as I replied below as well).  My question was more about the ethics of using this tactic rather than how to do it.

                          1 Reply Last reply Reply Quote 0
                          • DonnieCooper
                            DonnieCooper @MarieHaynes last edited by

                            Yeah, sorry too. Ethically, I would say it's gray hat on a small scale, and black hat on larger scale. Of course, that's completely subjective. But I say this because, the main purpose of the secondary site's existence would be, in fact, to 'trick' search engines.
                            Just my opinion. I also can understand Steve's point of view.

                            1 Reply Last reply Reply Quote 1
                            • SteveOllington
                              SteveOllington @DonnieCooper last edited by

                              Yeah I'm totally with you on that, I wouldn't bother buying a bunch of domains to build sites with, all to link in... Google will know anyway, it'll spot a footprint one way or another. I'm just thinking for the sake of not wasting an already owned domain... would hate to think of it sat there doing nothing when it could be doing something, even if that something is tiny lol.

                              1 Reply Last reply Reply Quote 0
                              • SteveOllington
                                SteveOllington @DonnieCooper last edited by

                                I wouldn't call it unethical unless you made a habit of it with loads of sites, all providing no value. It's never worth focusing on micro-sites, but if there's a couple there, might as well use them 😜

                                1 Reply Last reply Reply Quote 0
                                • 1 / 1
                                • First post
                                  Last post
                                • Should I use the on classified listing pages that have expired?
                                  CraigBradford
                                  CraigBradford
                                  0
                                  2
                                  80

                                • Domains and Domain Authority
                                  brettmandoes
                                  brettmandoes
                                  0
                                  4
                                  42

                                • Using a Sub Domain as a Main Domain?
                                  dohertyjf
                                  dohertyjf
                                  1
                                  6
                                  1.1k

                                • Using pictures from another domain
                                  KeriMorgret
                                  KeriMorgret
                                  0
                                  8
                                  133

                                • Changing domains - best process to use?
                                  Gavin.Atkinson
                                  Gavin.Atkinson
                                  0
                                  2
                                  83

                                • Does using a sub-domain lessen the effectiveness of your main domain?
                                  AlanBleiweiss
                                  AlanBleiweiss
                                  0
                                  3
                                  286

                                • I run an (unusual) clothing company. And I'm about to set up a version of our existing site for kids. Should I use a different domain? Or keep the current root domain?
                                  KIGUCREW
                                  KIGUCREW
                                  0
                                  6
                                  548

                                • Which domain should I use?
                                  iung
                                  iung
                                  0
                                  8
                                  594

                                Get started with Moz Pro!

                                Unlock the power of advanced SEO tools and data-driven insights.

                                Start my free trial
                                Products
                                • Moz Pro
                                • Moz Local
                                • Moz API
                                • Moz Data
                                • STAT
                                • Product Updates
                                Moz Solutions
                                • SMB Solutions
                                • Agency Solutions
                                • Enterprise Solutions
                                • Digital Marketers
                                Free SEO Tools
                                • Domain Authority Checker
                                • Link Explorer
                                • Keyword Explorer
                                • Competitive Research
                                • Brand Authority Checker
                                • Local Citation Checker
                                • MozBar Extension
                                • MozCast
                                Resources
                                • Blog
                                • SEO Learning Center
                                • Help Hub
                                • Beginner's Guide to SEO
                                • How-to Guides
                                • Moz Academy
                                • API Docs
                                About Moz
                                • About
                                • Team
                                • Careers
                                • Contact
                                Why Moz
                                • Case Studies
                                • Testimonials
                                Get Involved
                                • Become an Affiliate
                                • MozCon
                                • Webinars
                                • Practical Marketer Series
                                • MozPod
                                Connect with us

                                Contact the Help team

                                Moz logo
                                © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                • Accessibility
                                • Terms of Use
                                • Privacy