My new site experienced a sudden drop in Google rankings

[JohnHillman]

We launched a new affiliate site at the beginning of April this year dealing in reviews, vouchers and price comparison for a niche product.

We had a pretty good start, with some of our target keywords ranking #8 #10 #7 but this week they have suddenly dropped off dramatically - like 36 or 42 places.

We haven't made any changes to the site apart from publishing new content pieces, such as news posts and reviews - does anyone know why this would suddenly happen?

Thanks

[BlastAM]

Can you post the URL of the site so we can take a look?

[JohnHillman]

Here you go:  http://www.coffeemachinesreviews.co.uk/

Thanks!

[BlastAM]

What are the keywords that are dropping?

[itrogers]

What about off site elements? Any directory submissions that were of low quality? Or did you lose a link that you might have had before?

[SteveOllington]

Some would call it the "Honeymoon Period"

This may help: http://www.hobo-web.co.uk/google-sandbox/

[JohnHillman]

No.  Hove focused purely on-page and content.  no offsite activity at all as yet.

[SteveOllington]

That's why then... Get a few links & you'll be dancing again

[JohnHillman]

Various, but coffee machines reviews dropped 37 places in a week.

[CTGUK]

Yes, I was about to mention the honeymoon period as well. I had exactly the same issue. I can reassure you that yes, a few quality links would do wonders for your site. That's all there really is to it.