301 redirect: Old pages to new

[Yozzer]

Hi,

We have recently made some changes to our agency site. Looking in webmaster tools we have identified a number of old pages with existing link juice. Not a great deal mostly 32/100 PA.

There are a mixture of URLs "meet the team" and people pages etc.

The anchor text on the majority of pages is our brand name. Could we now 301 all these pages to one page, or is this a no no in the eyes of Google?

Any help greatly appreciated.

Best Regards

Sean

[SeoStallion]

A 301 is simply a message to say that the page has permamently moved. There is nothing wrong with redirecting them all to a single page, infact google even advises the use of 301 redirects.

[StalkerB]

Multiple 301s to a single page aren't really a problem, often if content consolidation is going on you'll be redirecting several pages to one.

Redirecting them to something has got to be better than just having them as 404s. Ideally though you'd send it to your new about page (or whatever the most closely related content page you still have is).

[Yozzer]

Thanks Barry, I've actually found 52 pages with 404's some with some good authority!

Thanks for you help, greatly appreciated

Sean

[Yozzer]

Thanks SEOStallion.

Sean