How do you measure content on a website?

[mosaicpro]

I never thought of this question before. Maybe because i didn't focus myself on content but only on optimizing existing content from clients.

So how do you measure the content on a specific page?

[ninjamarketer]

There are several ways to measure the success of the content and these can be divided into two categories - quality and quantity metrics

Quantity metrics

• visitor engagement metrics (time spent on page, bounce rate, page view per visit)

• conversion metrics (orders / conversion driven by the content)

• social metrics (facebook likes/shares, tweets and other share metrics)

• of subscribers to rss feed (if the content is a part of blog)

• of comments

• Rank of keywords driving organic traffic to the page

Quality metrics

• quality of comments

• quality of social shares

• Feedback received from users

• LDA score (although LDA is a quantity metric it fits the quality criteria because the LDA algorithm essentially is a mathematical indication of how relevant the content is to a keyword)

Best

Sameer