Creating Widgets For Links

[leaseman]

I'm familiar with creating widgets for link building and relationship building but I'm not savvy on implementing a strategy. I'm in the commercial truck financing business and, although I have some ideas I do need help with the creation of widgets, how to market them, etc. Can anyone point me in the right direction?

[Anthony_Trollope]

The widget itself can be as complicated or as simple as you require. What's the objective of the widget? Are you promoting a specific resource or is targeted as a lead generator?

I mean, you could position it quite well as a resource, but as a sales lead, you're going to have to be a little more picky and dare I say it will take more time and biz dev to get a deal signed and sealed.

I guess if you could give us a little more to go on we can give you more specific advice.

[leaseman]

My primary goal is to get links. Using the over used mortgage calculator as an example, someone with a mortgage type of site would approach other site owners for placement of their mortgage calculator on their site for which the mortgage site owner has embedded a link. The site owner benefits by having the calculator on his site for his visitors, the mortgage guy benefits by getting the link and some referral traffic.

I want to come up with a widget that has real value to site owners in my niche so I can benefit in the same way the mortgage site owner does.

But I need:

ideas of what type of widgets would work

where to get the widgets developed

ideas on strategy (marketing of the widget, proper placement of my link within or around the widget, etc)