Can I track user journeys from a particular source?

[Red_Mud_Rookie]

We want to track users from a particular campaign to see what they do when they get to the site.

The site generates revenue from clicks out so we want to be able to see whether visitors from a particular source click on multiple deals. i.e. enters from the source and then clicks on 3 different deals that take the user to other sites. Using GA, can I track this by implementing UTM on both the campaign links and outgoing links? Can I see exactly how many deals the average user is clicking on?

As far as I know I can: Track visitors from the campaign Track overall clicks on deals Divide click outs by visitors

But I can't track how many deals the visitors from campaign A clicked on... or can I?

[RyanPurkey]

Hi Ralph.  You should be able to accomplish this with Event Tracking in GA. See: http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html

From that page:

"In Event Tracking, each interaction with a tracked web page object is counted, and each interaction is associated with a given user session. In the reports, Total Events are calculated as the total number of interactions with a tracked web page object. On the other hand, where a single user session (or visit) has one or more events, this is calculated as a single Visit w/Event, or Unique Event in the reports.

For example, if one user clicks the same button on a video 5 times, the total number of events associated with the video is 5, and the number of unique events is 1."

Hope that helps.

[Red_Mud_Rookie]

3 cheers for Ryan! Thank you.

[RyanPurkey]

My pleasure! Glad I could help.