The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Link Building
    4. What percentage of an old post can I change without lose rank?

    What percentage of an old post can I change without lose rank?

    Link Building
    2 2 483
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • DSG
      DSG last edited by

      A few months ago I updated some old posts of my site (Wordpress), to improve old content, with new pictures (better quality), better content, new info about product, and links to our review of this product (newer posts).

      Most part of the content is this old posts were new, so I "deleted" the old text but replaced the new one with another of better quality.

      I suppose it will help new post to improve rank, but I los thousands of daily visits, because old posts ranks worse since the change.

      What do you think? What happened here? Maybe I shouldn't update the whole text, only add a link to new content?

      Thank you!

      1 Reply Last reply Reply Quote 0
      • IanTheScot
        IanTheScot last edited by

        If your posts are getting good traffic and rank well already, I recommend writing a new post and putting a link at the top of the old post saying that you have created an updated article.

        You can never be sure what the "magic sauce" was that made Google like your original article.

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post
        • Written a great guest post for another site. Can I post it on my own blog too?
          Roman-Delcarmen
          Roman-Delcarmen
          0
          6
          103

        • Need advice: How to replace a high-ranking pdf with a landing page -- without dropping much in rank?
          jomosi
          jomosi
          0
          5
          115

        • My homepage is ranking great but my blog posts have dissappeared
          Insppaint
          Insppaint
          0
          5
          129

        • If I write an article that contains a link back to my site, should I post in only one place or can I post it several times?
          dad7more
          dad7more
          0
          6
          395

        • Sites Ranked Again - Post Penguin SEO Help
          RankStealer
          RankStealer
          0
          7
          603

        • How can I Improve My Site Page Rank?
          KeriMorgret
          KeriMorgret
          0
          7
          634

        • What can I do to increase this page's rank
          webfeatseo
          webfeatseo
          0
          5
          678

        • Can changing our links page make our rankings drop through the floor?
          irvingw
          irvingw
          0
          7
          590

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy