Scrolling Text Old School SEO and hidden index page

[onlinemediadirect]

We have taken over a site and now find our self looking at the homepage of the site which has hidden scrolling text.

A old school way of adding text without leaving loads of paragraphs. I have also removed all links to the index.htm page but somewhere visitors are still coming to this page in there droves.

I am considering using a canonical url code but I would rather nip it in the bud.

Would love some feedback from some other experts here is the site -

http://www.radiatorcentre.com

You never stop learning in seo and maybe we can all learn from this example.

Thanks

[AlanBleiweiss]

Garry

Don't leave it to the canonical process alone.  Definitely set up a 301 redirect.  This is the only way to ensure the best chance that any search engine that currently has the index.htm version in it will eventually clear that out.

[onlinemediadirect]

been looking into it and the index page is being shown in Google analytics as receiving a good few thousand visitors per month. So as a result I am going to check the adwords accounts also.

[AlanBleiweiss]

Also check opensiteexplorer.org for links to the index.htm version - I see 7 links coming from your blog - feed and pages

[onlinemediadirect]

found the offending link good spot Alan.

[AlanBleiweiss]

Good to hear.  Don't forget to set up the 301 Redirect to eventually flush out lingering entries in search engines though

[KeriMorgret]

This is more commentary for your next step, after you have this question answered.

The links at the bottom right of the page seem more for search engines than users. As a user, I expected to be taken to a page about that particular topic, not have a paragraph or two display. My gut is telling me that some of the work that was done (in not the best way)  for SEO was at the expense of usability. You might look at installing Crazyegg or a similar tracking software that looks where users click on the page, even if they're not clicking on a link. In addition to making the SEO right on the site, you'll want to look at the user experience and conversions.