Most Important Keyword Term

[TRICORSystems]

Question about a sites most important keyword term.

So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title  tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error?

Any feedback would be greatly appreciated!
Thanks
-Brandon

[DanDeceuster]

Here's what I would do, make the title tag of your home page "Main Keyword | Website Name" and then make the title tag of your blue-widgets.html page be "Main Keyword | Secondary Keyword | Tertiary Keyword" so that both kind of mention the keyword, but don't specifically target identical phrases. This is not a bad thing to do because it is part of how you would get a double listing anyway.

You also won't get meta duplication info this way or anything.

[EGOL]

The index page of most websites is the most powerful page.

Smart people use that most powerful page to go after their most difficult or most profitable keywords.

Use it wisely.

Your suggested use of "blue widgets" in the title tag of the homepage will not result in a problem.  It's smart business, IMO.

The title tag of the homepage on one of my sites reads.... "Domain.com:  KW1, KW2, KW3, KW4"   As a result I have #1 and #2 rankings for all four of those keywords with my KW page and index page both ranking for them.

Some people will say that is spammy.... It does not bother me.  It reads well and gives me the clearly dominant site in those SERPs.

[bemcapaz]

I used the SeoMoz tool On Page Keyword Optimization, one of the adivces the tool gave me is that I should put the keyword as the first word of my page title, since Google give's a lot more value to the keyword if it appears in the first place of the title tag.

So, based on that yesterday I made a slighty modification on the <title>in one of my sites.</p> <p>Changed from " Company Name - Keyword "  to just "Keyword"</p> <p>Today I checked 2 keywords that im optmizing this site for, in one of then my site jumped 23 positions, in the other, around 30 positions up.</p> <p>Kinda astonishin I would say, anyway, in the case you exemplified, wouldnt be better to put Domain.com after the keywords ?</p></title>

[TRICORSystems]

EGOL,

Do you have sub pages for all of those keywords? With the page named according to the keywords?

That is the first time I've ever seen a recommendation to put the url in the title tag. I don't think I've seen that anywhere. What advantage does that have over placing a keyword first.

[EGOL]

Yes, it might be better to place it afterwards.  However, in this situation I have the KW.com and it is the dominant website in those SERPs and the strongest brand in that niche.  It  also ranks #1 for KW.

[EGOL]

I normally don't use my domain in the title tag.  However, in this situation my domain is KW.com and the #1 SERP that I am after is "KW".

I do have subpages for all of those keywords.  In fact, one is a blog and the other three are index pages for large sections of my site.

On most other pages of this site the domain is not in the title tag because I feel that the space is more importantly used for other things such as.....

<title>Article Title | A phrase to elicit clicks</title>

People will see the domain name in the URL.

[TRICORSystems]

Ok, I could see doing that if the url was a keyword term. That makes a lot of sense now. Our url is the brand of the company so putting the main keyword term first may be a better strategy.

I could also seeing doing that if my business was based on the internet.

[TRICORSystems]

When changing the title meta tag to: KW | Company Name

I have a little extra room, should I add the City and State to the end of the meta tag?