Is the US$299 to be listed on Yahoo dir really worth it?

[bemcapaz]

Im running a small businness and not in a really competitive keyword niche so, im not sure if the U$ 299 anually is worth it or not.

[JerDoggMckoy]

If your Internet marketing budget is low, and your keyword niche has weak to moderate competition, you can still top the rankings by following plenty of the advice here at SEOMoz without the need to purchase a Yahoo directory listing for $299 per year in my opinion.

[TECHeGO]

It's really not, the only benefit is the back link it provides. There are better directories I.e. Free that will provide the same benefits allowing you to put your $300.00 towards other small business needs.

[EGOL]

I think that you will get "opinions" on this question rather than "facts".

Here is something to try and consider.

Find a competitor in the Yahoo! Directory by using this query in google

"competitordomain.com" Yahoo! Directory

That should show you that the competitor's domain may have received multiple links in the directory.

If you search for the language of the Yahoo! Directory for your competitor in quotes you might also find that other websites (usually low-value directories - but sometimes better sites) have grabbed the Yahoo! Directory information and are now using it as content on their websites - often with a backlink.

Try this for a few competitors in a couple of categories.

The point that I make is that you will often get more than a single link from Yahoo! and often many other links on many other sites.  Depends upon your niche the mileage that you will get.

Is it worth it?

I believe that if you have a site that is just starting out the value of this link can be a nice contribution to your progress and in addition, Google might also give that link a lot more trust than almost any other link you can pick up with a few minutes of work.

However, if you have an established site with thousands of links then the Yahoo! Directory listing will not add a lot to your status in the SERPs.

That's my opinion.  I use YD for newer sites and let it expire when they get good traction.

[Dan-Petrovic]

Hey I have no tangible proof of its impact, but I've done it for our site - just in case.

Working on a shoestring I would find much better ways to invest that money.

[bemcapaz]

I liked that strategy, use it for a year to get leverage and then just let it expires.

By this and the other posts here looks like that getting listed in the directory isnt really worth for me at the moment.

Thanks for the opnion guys