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    4. How to achieve the highest global and local relevance in google?

    How to achieve the highest global and local relevance in google?

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    • imsi
      imsi last edited by

      Let's say I have a company that has its main business in Europe for thefollowing languages:

      English German Portugese French Italian

      And let's say some other markets (e.g. the Portugese one in south america) is also important. The question now is how should we structure the Domain if we want onlyone top level domain (www.company.com)? a) By using subdomains to target users with Google Webmaster Tools for the relevant country: portugal.company.com/pt (same content) brasil.company.com/pt (same content) germany.company.com/de england.company.com/en etc.

      or b) by using virtual folders www.company.com/pt www.company.com/de www.company.com/en
      etc.

      or c) something completely different I do not know about? What do you reckon is best? I appreciate all suggestions!

      1 Reply Last reply Reply Quote 0
      • TaitLarson
        TaitLarson last edited by

        There was a really good Whiteboard Friday on this topic.

        http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday

        Rand discusses the tradeoff of the approaches you mention above.  Be sure to also read the comments.  Some commenters mentioned they had really good results using  geotargeting in Google Webmaster Tools.

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