References and SEO?

[dirigodev]

Hi Everyone,

I am really new to the SEO world (having come from paid search), so if this is a stupid question, I apologize.

I noticed in Webmaster Tools that the top 25 keywords or so that Google thinks my site is about are keywords pulled from our references pages. Our site has a ton of authoritative content, most of which have corresponding reference pages with overlapping sources. Is this a problem? I am a little concerned that the keywords Google thinks are the most relevant to my site are really the least relevant.

Any thoughts or suggestions?

Thanks!

nina

[AdoptionHelp]

Hmm the question isn't very clear. The question only you or your team can answer is "are these the keywords we want Google to rank us for"? If yes, then no problem.

If not, then you can do several things:

• Block the reference pages from being crawled using the meta robots tag

• Submit a sitemap so Google better understands your site structure

• Revisit your on-page SEO to make sure your html reflects the keywords you want to rank for

• Restructure the site so that (1) your authoritative content is more prominently linked and (2) the reference material comes after the real content in the page markup.